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Secret Creamery

The Retail Category Review Calendar + 90-Day Pitch Plan (2026 Edition)

The Retail Category Review Calendar + 90-Day Pitch Plan (2026 Edition)

₩73,185
₩73,185
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✅ 50+ US retailers across all channels

✅ Confirmed ECRM EPPS 2026 dates

✅ Walmart Open Call schedule + all regional Road events

✅ 13-week pitch plan with weekly action items

✅ 8 cold-email templates ready to copy

✅ Broker shortlist ranked for fit

✅ Submission readiness checklist

✅ KPI dashboard for outreach tracking

✅ Instant Excel download

✅ Free 2026 updates

Why most CPG brands lose 6 months to one missed deadline

Retail buyers don't add new products whenever they feel like it. Every major US grocery, mass, club, and natural retailer runs on a category review calendar — and if you pitch a buyer in the wrong window, you're not getting a "no." You're getting a "come back in April." That's six months of lost sales, lost shelf, and lost momentum.

The problem isn't your product. The problem is that category review schedules are some of the most guarded information in retail. Walmart doesn't publish theirs. Kroger doesn't either. Sprouts, Publix, Wegmans, Albertsons — all the same. The dates exist inside broker networks, supplier portals, and buyer email threads. If you don't have a $300K/year broker on retainer, you've been guessing.

This bundle ends the guessing.

What's inside

Workbook 1 — The 2026 Retailer Category Review Master Calendar

A 10-sheet Excel reference covering review windows, submission deadlines, and reset dates across every major US retail channel:

  • 50+ retailers across mass, grocery, club, natural, premium, dollar, drug, convenience, e-commerce, and foodservice — Walmart, Target, Kroger, Costco, Sam's Club, Whole Foods, Sprouts, Publix, H-E-B, Wegmans, Ahold Delhaize, Aldi, Meijer, Hy-Vee, Trader Joe's, Erewhon, Fresh Market, Natural Grocers, and more
  • Reliability tiers color-coded so you know what's confirmed vs. industry-typical vs. estimated
  • Walmart Open Call 2026 confirmed dates plus all 7 Road to Open Call regional events
  • All 10 confirmed ECRM EPPS sessions for 2026 — including Frozen Foods Spring (April), Frozen Foods Fall (September), Private Label, Personal Care, Health Care, Convenience, and more
  • Major trade show calendar — Expo West, Expo East, IDDBA, Sweets & Snacks, Fancy Food, NACS, PLMA, Cosmoprof, and others
  • Distributor review windows — KeHE, UNFI, DPI, Lipari, AWG, SpartanNash, McLane, Sysco, US Foods, PFG
  • Broker directory ranked by channel fit — Acosta, Advantage, CROSSMARK, Presence Marketing, Crossroads Trading, Lassonde, Frontier Natural, Good Now Foods
  • Submission checklist organized by lead time (16+ weeks, 12-16, 8-12, 4-8, 0-4 weeks, post-acceptance)
  • Retail glossary — slotting fees, MCB, OTIF, ASN, ACV, EDL, planogram, forager, and 40+ more terms

Workbook 2 — The 90-Day Retail Pitch Plan & Outreach Tracker

A live working document that turns the calendar into action:

  • 13-week action plan — week-by-week themes from Foundation (RangeMe, sell sheet, broker outreach) through Activation (trade show prep, regional pushes) to Conversion (sample follow-up, retailer pitches)
  • Prioritized target retailer list with fit scoring and next-action prompts
  • Outreach tracker with dropdown-driven status pipeline (Cold Email → Replied → Sample Sent → Pitched → Won)
  • Sample drop log so you stop losing $50 dry-ice shipments to follow-up gaps
  • Trade show attendance plan with attend/skip/evaluate decisions and pre-show outreach targets
  • Broker shortlist ranked for emerging brand fit
  • Submission readiness self-audit covering GFSI, insurance, EDI, GS1, packaging, sales assets, pricing
  • KPI dashboard tracking outreach volume, response rate, sample-to-meeting conversion, and doors won
  • 8 cold-email templates — broker outreach, buyer cold pitch, pre-show meeting request, post-show follow-up, sample follow-up, distributor submission, Costco roadshow pitch, Whole Foods forager outreach
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Learn a little about Secret Creamery

We are Vegas Ice Cream

Vegas is home to so many. Each of us has a story, and our story is told through ice cream. From the locally sourced Nevada milk, to supporting local bakeries, printing companies, and more, Secret Creamery embodies what it means to be Vegas Born.

We bring that all to life with unique flavors, small-batch artisan quality, and a dedication to making the best ice cream we can.

High Quality Ingredients

Our committment to quality runs deep and is part of what we founded the company on.

We use only the highest quality ingredients, including our fruit flavors. We use a pasteurized fruit puree, not just a "flavoring." Our cheese flavors use imported cheeses, like our soft goat chevre for our Blueberry Goat Cheese flavor.

Taking Ice Cream Home

One of the hallmarks of our ice cream is not adding in additional stablizers, but that does pose a SLIGHT problem. Our ice cream tends to melt quickly.

We do ask if you want to enjoy our ice cream in the comfort of your own home, please bring insulated containers with ice bricks. We do some times have ice bricks we provide at no charge, but those are on a limited basis.

Small batches, everytime

Theres two main ways to make ice cream, either in a batch freezer, or a continuious line freezer.

While we love to nerd out about ice cream science, we use the batch freezing method. It allows us to have much better granular control over the content of the ice cream, and is generally regarded as the gold standard in ice cream manufacturing.